Zay Bans (born Xavier A. Baird) is a Hip-Hop/R&B producer and engineer born on January 23, 1993 in Petersburg, VA. The young producer started his career in 2012 after moving to Atlanta, GA to attend, “The Art Institute of Atlanta”. It was this decision that afforded Zay to receive his first opportunity in the industry.
In Atlanta, Zay was introduced and mentored by producers, $K, Beezo, and OG Parker who helped him build quintessential relationships with major labels and top music executives.
In search for his own unique sound, Zay began to pay specific attention to local music producer, Zaytoven who he now credits as his musical influence. Zay studied Zaytoven’s production style and eventually convinced his mother to purchase a keyboard for him in order to produce music similar to his idol who is also responsible for inspiring his moniker. However, trying to compete with mainstream records made it hard for Zay to form his own original sound. Though with support from his mentor, Zay was able to eventually form a signature style which led to a number of early placements in his career.
Now, a 2023 Grammy-nominated producer for Sean Paul’s “Bouncin” on his Scorcha album, Zay has produced three #1 Billboard-charting artists for “Nobody’s Watching” by Trey Songz, “Man Made” by Roddy Ricch, and “Lowkey” by Doe Boy.
FMM: You made your break in Atlanta when you were introduced and mentored by producers, $K, Beezo, and OG Parker. Tell us about how these relationships opened doors.
Over the years living in Atlanta, I’ve been networking and meeting a lot of people from the music industry, but when I first got introduced to $k and Beezo they were already established. At that time, I was still new to everything and I didn’t have the relations they had, so once they took me under their wing. I gained a lot of notoriety and started to be in more rooms with known artists/producers.
FMM: In search of your own unique sound you paid attention to local music producer, Zaytoven. How did he become a profound musical influence?
When I first got introduced to producing in 2010, Zaytoven was one of the main producers that I studied. I was so influenced by his unique sound and how he branded the Atlanta Trap sound along with all of the other legendary producers at the time. I started mimicking his sound over time using the same keyboard he used and taking piano lessons just so I could learn music theory as well. Once I was able to master his sound, over time I began to use his sound to create my own. He is the reason why I started my career as a producer.
FMM: You are now a 2023 Grammy-nominated producer for Sean Paul’s “Bouncin” on his Scorcha album, and have produced three #1 Billboard-charting artists for “Nobody’s Watching” by Trey Songz, “Man Made” by Roddy Ricch, and “Lowkey” by Doe Boy. What does this Grammy nomination mean to you?
Man!!! it’s still unreal to me!! I’ve always dreamt about becoming a successful producer creating timeless music, but I never expected to actually win an award or even receive a plaque. That’s legendary!!! I am really excited and grateful for the blessings I’ve been receiving lately and I’m looking forward to a win this year.
FMM: How have you evolved as a producer?
Not only am I just making beats, but I’m also starting to work in the studio with artists on the spot, helping them establish their sound and create new wave music. I studied other genres and started getting into Jazz, Afrobeats, R&B & Pop. I can honestly say I’m not the same producer I once was before when I first started.
FMM: As one of the most sought-after producers, what does it take to make it in this business?
It takes a lot of focus and patience being in this business. It might take years, or it can happen overnight (sometimes) but you just have to put in the work. Also, networking is THE most important part. Building relationships and using that to your advantage could possibly get you in those rooms with important people that can help your career.
FMM: What’s next for you?
I’m launching my new production company soon and focusing on talent in Virginia. I’m looking forward to seeing another Grammy next year but with talent from my hometown.
