Brian Gross, President of BSG PR, has been in the service of media and public relations for over 29 years. Gross has been employed by companies such as Def American Recordings, Warner Brothers Records, Reprise Records, Elektra Entertainment Group, Vivid Entertainment Group, and such organizations as The Lollapalooza Tour. Brian Gross was an Executive Producer for Reality-X: The Search For Adam & Eve. His background includes all facets of public and media relations, working with some of the largest businesses, celebrities and music acts in the world.
Clients of BSG PR, past and present, include Gene Simmons, Sasha Grey, Maitland Ward, Adam & Eve, Penthouse, Phoenix Books, The AVN Adult Entertainment Expo, Joanna Angel, BurningAngel, Greg Lansky, The Vixen Media Group, Pink Visual, Evil Angel, Girlsway, Autoblow A.I., CamCon, The Fearless Man, Nina Hartley, Lupe Fuentes, Kendra Sunderland, LA Pop Art, Liberation Entertainment, Ecko TV, Kaiju Big Battel, Eyeglasses.com, Lucky 13 Clothing and others.
FMM: Share your background and what makes BSG PR stand out from the rest.
My career actually began my senior year of high school as an intern at Def American recordings in the publicity department. At 17, I learned rather quickly that this would become my passion. For myself, the daily work and challenges of public and media relations excites me. I worked my way up through the record industry, went on to head the publicity and media relations at Vivid Entertainment, and started my company in early 2001. My upbringing and work ethic has always been of an aggressive nature and standing up for those I work with. For over 22 years, this is and has always been my mindset – to be aggressive, to work with as many incredible people as possible, and do the best job that I can for them.
FMM: Tell us about your approach to PR with your clients and what you offer.
My approach has always been to accomplish, to the best of my ability, what my clients need. What the client brings to the table and what is needed for us to achieve their goals. I hold no judgment in what they are looking to accomplish, and I’m listening to everything that my clients have to offer. When it’s working right, the partnership, their team working with my team, leads to results. It is always a team effort
FMM: What industries do you cover?
As wild as it seems, I have covered almost every possible industry and there it is rare that I have not been given a challenge or be hired to work with industries that I have found exciting to be a part of. Obviously, my focus is a wide variety of entertainment, but I’ve worked with many tech companies, nonprofits as well as so much pop-culture. That said I do appreciate the fact that the clientele I have handled has been quite diverse and for that I am very appreciative.
FMM: We truly enjoy working with our clients and treat each project as an individual.” Share a few client successes in 2022.
Over the past couple years with the pandemic, the success of my clients with their online properties has been quite euphoric. It’s been an honor to enjoy the success of clients who have put in the hard work during an incredible tumultuous time and have provided a form of entertainment in one way shape or form, so the successes have been with domestic and international publicity attention from a wide gamut of media outlets.
FMM: What will people notice when working with you?
My clients’ biggest comment is about the way I respond in a fast manner and will always on top of what it is we are working on. My work ethic and response time to my clients is certainly something I take pride in, so people who work with me will notice immediacy and excitement to accomplish the goals that we have set
FMM: How excited are you for the holidays? Are you getting clients strategically ready for successful holiday sales?
I’m certainly excited for the holidays, but more importantly for the month of January! We will have so many events that have taken an obvious and important backseat to the pandemic. For the holidays, the exciting products that my clients have pushed for the year that we will make a big holiday push, and then ultimately the push for January and the upcoming events including the incredible AVN Expo in Las Vegas which I am absolutely ecstatic about!
