Frank Peters has been working in the entertainment industry for over 20 years. He started as a recording artist/songwriter and established his own record label. He then branched out into acting and music production over the years.
This eventually led to a career as a marketing/account executive at iHeart media with a focus on driving high volume sales and marketing campaigns. This is where Frank Peters was familiarized with Non-Disclosure Agreements and saw the need for accessible NDAs for elite professionals, thus creating Celebrity NDA. He continues freelance song writing as he remains passionate about entertainment while fostering brand awareness and managing day to day company operations.
FMM: You have been working in the entertainment industry for over 20 years. Share your background
Music and entertainment has always been a passion of mine. Having family members in the entertainment industry paved the way for a lot of my creativity. Writing music and directing music videos allowed me to think outside the box and do things differently when working on projects. Working as an artist allowed me to understand more of the actual aspects of the entertainment industry and an inside look about an artist’s life and what’s involved. Creating a buzz with my music allowed me to be an “Artist on the Rise” by Vh1 and MTV, which then allowed me to work with major recording artists such as Juicy J and Teyanna Taylor. Wanting to explore every aspect of entertainment, I was offered a role in “Cru” movie (as “JRock”), which went on to make history at the ABFF in 2013. Working with great actors like Richard T Jones, Keith Robinson and others gave me a glimpse into a different level of celebrity and what that entails from business to personal. Deciding to further understand how entertainment and media works, I became employed at one of the biggest media companies in the world, iHeart media, where I gained valuable skills in advertising and marketing.
FMM: What do you enjoy most about the entertainment industry?
I would honestly say the creativity is what I enjoy most. Being able to express yourself through creativity is a gratifying feeling. To make people feel a certain way through what you create is amazing.
FMM: You spent your career as a marketing/ account executive at iheart media. What have you learned through your experience?
Working for iheart media allowed me to understand how to advertise and how to market a product or brand effectively through all forms of media whether it’s radio, digital or online. Also writing commercials and setting up events from Country to Rap abled me to expand my entertainment experience across the board.
FMM: Tell us about launching Celebrity NDA.
Launching Celebrity NDA was a highlight in my life. I was able to create an amazing concept and then bring it to life with the help of my amazing developer Ivan Fortuna at Urlaunched. I wanted this application to have a true use in everyday life. It’s not just catered to celebrities, but an application that is for all people that want to have more control of their personal life, whether it be business or personal.
FMM: What are the features?
The features on the app are amazing. The look and feel of the app has a sleek and smooth interface as if you’re in a special club. The NDA is more than just a Non disclosure agreement. It also includes a confidentiality agreement, an ADR clause, and is valid in all 50 states. The application also has 3 different subscription options to best fit anyone’s budget who needs a legitimate NDA. But the coolest and most advanced feature in my opinion is video capture technology offered on the VIP subscription. Video records both parties (user & guest) e-signing the agreement for added security on who is actually signing and agreeing to the NDA. It is truly a game changer when it comes to keeping your business matters and personal life yours.
FMM: For upcoming artists and celebrities why is this app so important?
Celebrity NDA is such a valuable tool for new as well established artists and celebrities because of how secure it can make your life. High profile professionals are susceptible to negative publicity and Celebrity NDA offers a solution to maintaining their privacy. We all rely on our smart phones from information to directions and having access to an application that can legally bind a person to an agreement digitally and with on the go convenience, can make your life a lot less difficult and definitely more secure. Celebrity NDA is the future of Mobile NDA’s!!!!
FMM: Why is Celebrity NDA a game changer ?
When someone thinks of changing the game the first question should be how can you create something that will make a difference and change what the “norm” is. When I created CelebrityNDA the main goal was to make an application that can secure business dealings and personal situations effortlessly, and that was accomplished. By adding the video capture technology I incorporated what we as people use everyday on our phones (the camera), which can have a devastating affect on someone and made it used in your favor. I’m my opinion this app may be the best thing since GPS on a phone because in many ways this app can save your life as well!
