Mouawad has revealed its special partnership as exclusive jewelry sponsor of Spencer movie, a new biopic on the life of Princess Diana. Spencer, by acclaimed director Pablo Larrain and writer Steven Knight, stars Kristen Stewart in the role of Princess Diana in a performance that has garnered high praise as well as high expectations for awards season. The story takes place in a pivotal life-changing weekend for Princes Diana over the Christmas holidays in the early 1990s. Mouawad was a natural choice as the exclusive jewelry sponsor for Spencer based on its 131 years of heritage of craftsmanship in fine jewelry and watchmaking, and its renown as the jeweler of choice to royalty and to celebrities across the world.
FMM: Mouawad is an exclusive jewelry sponsor of the ‘Spencer’ movie, a new biopic on the life of Princess Diana, Why is this partnership so important to you?
It gives us a great opportunity to strengthen awareness globally of Mouawad as jewelers to royalty, which is a major element of our 131 years of crafting the extraordinary. Mouawad was approached by the team behind Spencer to collaborate and we felt that this is a perfect fit, as a partnership that shines a light on our heritage.
FMM: Mouawad has an illustrious heritage in fine jewelry and has been a choice for royalty and celebrities. Tell us about the sophisticated jewelry made specifically for Kristen Stewart in the film.
The jewelry was carefully selected by Mouawad to reflect the style of jewelry that Diana wore and loved, conjuring both the essence of her style and of the period the film is set in.
FMM: Tell us about Princess Diana’s style. What did you admire the most?
No matter what she wore, she managed to look effortlessly glamorous and stylish to the point that she is an enduring icon of style. I admire that she epitomized classic sophistication and yet she imbued her looks with her unique personality: this is a rare talent.
FMM: What will this partnership do for your brand?
To appreciate jewelry, there are always advantages to seeing it in real life, whether in person close-up or by seeing it being worn in a photo or film. This gives a context, allows its scale and beauty to be appreciated and demonstrates how jewelry can speak volumes about style, individuality, and personality. With Mouawad jewelry being worn by Princess Diana in the film, this gives us a ready-made international audience who get to see and appreciate the classic sophistication that both Diana and Mouawad jewelry embody and who will have their interest piqued or revived in the allure of classics such as diamond, sapphire and pearl jewelry.
FMM: Can you share the rare jewels, as well as outstanding timepiece collections that you have at your Los Angeles location?
At any time across the world, Mouawad boutiques have an inventory of extraordinary jewelry and timepieces. These range from extraordinary masterpieces and unique creations, to timeless classics set with diamonds and precious gemstones. In addition, in Los Angeles, you can be certain that we have plenty of incredible pieces for red carpet events.
